Essilor launches Varilux-X for digitally-connected presbyopes

Essilor has launched a new lens aimed at digitally-connected presbyopes who it says are unwilling to compromise their near or distance vision.

The new Varilux X series lens, described as a technological step-change, has 15 patents pending. This includes patents for some new proprietary technology developed by Essilor that re-shapes a specific lens zone to overcome that typical progressive wearer frustration forcing them to adjust their head position to see clearly when they change from near to far vision.

“The Varilux X series lens is the result of a dramatic shift in lens design, Xtend technology, that delivers new benefits for today’s modern presbyope,” said Essilor ANZ in a press release announcing the launch. “In today’s world, much of our time is spent multi-tasking within the area of ‘arm’s length’, 40cm to 70cm. Activities range from reading smartphones, looking at computers, reading documents and talking with people. Patients need their vision to adjust seamlessly between each of these tasks without adjusting the head to find the right zone on the lens.”

Essilor said its Xtend technology controls the level of acuity on the lens, resulting in the ability of the wearer to focus on multiple objects within arm’s reach in the same direction of gaze, providing sharp vision for the patient with no or minimal head movement. More than 3,000 presbyopes around the world participated in the development of the Varilux X through focus group interviews, video selfies and new methodologies for real-life wearer testing, it said.

“Varilux X series progressive lenses were developed to meet the needs of all presbyopes including a new group, Generation X, who are very active in their personal and professional lives and who are avid users of digital technology devices,” said Pierre Longerna, Essilor ANZ’s chief operating officer.

Research by Essilor in France found 95% of Varilux X wearers were satisfied with their lenses when performing multiple tasks within arm’s reach and more than 97% said they no longer had to move their head to see clearly.

Created by Essilor in 1959, Varilux is one of the most popular progressive lens brands in the world, with more than 50 patent families protecting its technology.

The Varilux X will be introduced to Essilor’s Platinum Partners in New Zealand at a special event on 7 May and then rolled out around the country through a series of roadshows.