WOOW, created by the Face á Face in 2012, is celebrating its fifth anniversary by introducing the new WOOW Wool collection. The new collection stays true to the fun, upbeat spirit of the label, combining brightly coloured frames with vibrant matching patterns adorning the acetate temples, inspired by the iconic Argyle diamond sock design. All also feature “frame names” such as ‘Heat Up’ and ‘Be Hot’ inside the temple tips. ‘Be Hot’ has light metal fronts and acetate temples and comes in two shapes and six colour combinations. Distributed by Eyes Right Optical, NZ agent CMI Optical.