More AV/AR eye tracking tech

July 3, 2018 Staff reporters

Strong demand for eye tracking technology integration in augmented reality (AT) and virtual reality (VR) devices has lead to another collaboration, this time between transparent display maker Lumus and eye tracking developer Tobii Tech. Prototypes of the Lumus DK50 AR development kit with integrated Tobii eye tracking were demonstrated at the Augmented World Expo at the end of May.

“For the last two years, we have been focusing on partnerships and projects to integrate eye tracking into VR headsets to bring about better VR devices and better user experiences. In parallel, we see a growing interest in AR, where the benefits of eye tracking are even stronger,” said Tobii Tech’s business unit president Oscar Werner.

With Tobii eye tracking, both AR glasses and VR headsets can become much more responsive as devices gain the ability to understand where user attention is focused. Displays can then present AR information and potential courses of action based on that attention data.

Another key benefit that eye tracking brings to AR is that many next-generation image rendering techniques require information about where a user’s eyes are positioned, and where they are focusing their gaze, to convincingly align an augmented reality image on the display.

“At Lumus, our mission is to deliver the world’s best transparent displays for smart eye-wear and head-mounted displays that transform the way people interact with reality. Lumus is committed to finding and working with best-in-class technology partners to demonstrate the personalized responsiveness of AR content,” said Eli Glikman, chief product officer at Lumus. “In partnering with Tobii, we can offer device manufacturers an extremely compelling AR display combination.”