Visique tops for customer satisfaction
Jose George, Canstar general manager, presenting IOG's Neil Human with the group's Canstar Award for customer satisfaction

Visique tops for customer satisfaction

March 28, 2018 NZ Optics

Visique has won this year’s Canstar Blue Award for customer satisfaction in the New Zealand optometrists’ category.

As Visique practices are part a cooperative of independent optometrists, now called The Independent Optometry Group (see February’s NZ Optics), not a chain, they are extremely proud of this result, said Neil Human, chief executive of The Independent Optometry Group.

“This is a fantastic result and a strong endorsement of our practice owners and their staff and the attention that they pay to servicing their customers’ needs - the very reason we are now this year’s award winners.” It also shows how Visique’s practice owners are succeeding in what is a very competitive market, he added.

Launched in June 2011, Canstar Blue is a customer satisfaction research and ratings business set up to help consumers make better purchasing decisions. In New Zealand it surveyed 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers who have used a national chain of optometrists within the last three years – in this case, 1,262 New Zealanders. Visique scored a maximum five stars in every category, beating Specsavers and OPSM which were second and third respectively.