A unique way to sell more – tapping the 'pop-up' phenomena

Commerce has rapidly changed over the past decade and the optometry game is not immune. Today, many customers begin their eyewear search online rather...

Magical metal makes a come back

Anyone who’s been in the eyewear industry, or any occupation related to fashion for that matter, for any length of time, know styles are cyclical. People...

Woah, these specs are sick!

Most patients take a while to adjust to a new set of specs but if your patient is a child, it can take considerably longer, especially if it’s their first...

Getting the right tint

Tinted glasses were a big trend in the 90s and they’re back in 2017 with a vengeance, with way more colours, styles and brands than ever to choose from....

Sustainably Stylish

There are hundreds of companies that manufacture eco-friendly eyewear these days. The most popular sustainable material is bamboo as it’s self-regenerating...

Oh baby, what have you done to me?

If you can, cast your mind back to 2004. It was a pretty big year. The largest passenger ship ever built, the RMS Queen Mary 2 made its maiden voyage,...

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