Celebrating 50 years of style icons

August 16, 2023 Staff reporters

Celebrating 50 years of innovative design, ProDesign Denmark is paying homage to some of its most iconic eyewear with its ‘Icons III’ capsule collection. When Iris (featured here) was first launched almost 20 years ago, it took the world by storm, said the company. This super feminine concept with laser-cut ornamentation is a piece of eyewear jewellery, exclusive and decorative in its level of detail. Not only did the customers love it, Iris was a 2006 Silmo d’Or nominee.

 

This year’s update comes in three feminine shapes – one based on the original 5104 shape, plus a deeper square and a big cat eye. All shapes have been designed to complement the original flower temple details. The original stainless-steel frame has been upgraded to titanium, enabling a wider range of vibrant ion plating and gold-plated colours.