Nine West teen collection

VSP Australia’s Nine West Eyewear line has launched a new collection, The Bridge, specifically designed for pre-teens, teens and petite women.

Thomas Burkhardt, head of global brands for Nine West’s parent company, VSP’s Marchon Eyewear, said he believes there is a huge gap in the market for this product: “The new offering addresses the need for a wider range of sizing options which appeal to a younger generation as well as petite women, who are looking for eyewear that reflects their personal style at an attainable price point.”

The Bridge collection has a young and playful design while incorporating elements from Nine West’s women’s collection. The four smaller designs include a range of different shapes and materials: full-rim cat-eye, modified rectangle and square shapes in sizes ranging from 47-51. The colourful frames feature details such as faux pearls, metal studs and glitter treatments. The new optical frames also have a small signature heart cut-out on the left temple as well as a laser-etched Nine West logo.

New ranges?

If you’re a wholesaler or distributor, and you’re listed in our annual Optical Information Guide (OIG 2018), and you have a new range, or some exciting fashion news to share, let us know as we’d be delighted to feature it in our monthly fashion round-up.