Marchon signs iconic youth brand

Marchon Eyewear and American footwear and apparel brand Converse have signed an exclusive, long-term global licensing agreement for the design, manufacture and distribution of Converse eyewear and sunwear 

 

Converse is the original brand of youth culture, said Marchon and Converse in a joint press statement. “Taking cues from the brand's legendary footwear, most notably the Chuck Taylor All Star and Pro Leather, eyewear styles will feature recognisable motifs and design elements such as the All Star patch and ‘Star Chevron logo. 

 

Marchon is thrilled to partner with Converse, an iconic brand that has a longstanding position in the footwear and apparel industry, said Nicola Zotta, president of Marchon Eyewear. “We look forward to designing unique eyewear collections which will embody Converse’s style and authenticity, while also being a part of the brand’s growth and continued legacy.” 

 

Converse’s new sun and optical collections will be rolled out globally from January 2021. 

 

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