Citroën has launched a zany-looking pair of glasses which it says cures motion sickness (kinetosis).
With more than 30 million Europeans suffering from chronic travel sickness and one-in-three people saying they have experienced motion sickness symptoms at least once in their lifetime, the French car-maker has launched its Seetroën specs in a bid to eliminate the ailment.
Using Boarding Ring technology, a solution initially developed to help sailors by a start-up company of the same name, the specs aim to recreate the horizon line to resolve conflict between the senses, which is thought to cause motion sickness symptoms including nausea, vomiting and headache. Thus the new specs are equipped with moving liquid in the rings around the eyes, both along the frontal axis (right/left) and sagittal axis (front/back) and are aimed at anyone over 10, when the inner ear has finished growing. The specs should be put on as soon as symptoms begin and taken off 10 to 12 minutes later, when they have enabled the mind to resynchronise with the movement perceived by the inner ear while the eyes have focused on an immobile object such as a smartphone or a book, said Citroën.
Citroën claims its patented technology is effective in 95% of cases; works on land, sea and in the air; and is lensless, so can be shared by family and travelling companions and even worn over other glasses.