The DEGree store in Paris

Design Eyewear Group (DEG) has opened DEGree, its first flagship shop in the heart of Paris, to offer wearers and customers a unique brand experience.  

“We have long sought a space where we could merge our new Paris sales and design office with our first flagship store,” said DEG CEO Lars Flyvholm. “We are truly excited about the prospect of consumers and customers immersing themselves in the essence of our brands within a single physical environment and look forward to extending invitations to customers for events, meetings and presentations in such exquisite surroundings.” 

A showroom space in the shop is dedicated to optical customers wishing to discover the group’s collections, deepen their knowledge of the brands or simply chat, he said. DEG, which recently added William Morris to its portfolio, also boosts ProDesign Denmark, Face à Face, Woow, Alium, Inface, Nifties, Kilsgaard, and Charles Stone.