VMD’s Nigel Butler with Elegance in Eyewear/Euro Optics’ Carl Doherty

Vision Marketing & Distribution (VMD) has acquired Elegance in Eyewear/Euro Optics, with Elegance’s former owner Carl Doherty staying on as general manager for the new division.

Nigel Butler, VMD CEO, said the move is a logical step, enabling the companies to operate more efficiently and effectively as a combined business. “Elegance in Eyewear and Euro Optics have a great reputation in the market, which has been built up over 35 years by Carl and his family,” he said. “The acquisition strengthens both parties and allows the combined entity to offer a wide portfolio of products to the New Zealand market. It will allow Carl and myself to spend for time working with customers.”

Doherty said he has always admired VMD for its diversified product offering as one of few New Zealand optical businesses to successfully establish itself in the Australian market. “Our brands are complimentary and by joining together, we are in a much better position to service the independent New Zealand optical market and offer consistently high service and reliable delivery.”

VMD will represent all the Euro Optics/Elegance in Eyewear brands. Both Butler and Doherty said they look forward to bringing exciting new initiatives to the market.