SILMO International, MP Singapore, and Singapore Tourism Board have signed a memorandum of understanding to officially launch SILMO Singapore in 2023.  

“Singapore, being an accessible and vibrant gateway to Southeast Asia, will be able to target significant presence from international trade sellers and visitors from the optical and eyewear sector industry,” said Jerome Colin, president of SILMO International. “Like SILMO Paris, SILMO Singapore will include quality programmes to enrich visitors’ retail experience and insights into the latest innovations in the industry.” 

Licenced by the SILMO Association in Paris, SILMO Singapore 2023 will showcase the top global brands and content of SILMO Paris, as well as major optics and eyewear brands from across Southeast Asia, Colin said. SILMO Singapore will also feature curated content and platforms for networking and knowledge exchange between industry leaders, with a particular focus on regional trends and interests.  

The first edition of the new show will run over three days at the Suntec Singapore Convention & Exhibition Centre, 12-14 April 2023, with subsequent editions planned for 2024 and 2025.