Famous for its crystal jewellery, Swarovski is partnering with EssilorLuxottica for its eyewear line

Swarovski and EssilorLuxottica have signed an exclusive 10-year license agreement for the design, manufacture and worldwide distribution of Swarovski Eyewear. 

The partnership builds on Swarovski’s luxury credentials alongside its commitment to eyewear as a key fashion accessory. Swarovski Eyewear, which features designs inspired by the brand’s jewellery families, brings an additional facet to the company’s customer offering, complementing its jewellery, home décor and accessories collections. 

Francesco Milleri, chairman and CEO of EssilorLuxottica, said, “We are excited to embark on this journey with Swarovski, a brand known for its artful design and incredible attention to detail. We have always seen each pair of frames as a piece of art to be worn, which makes Swarovski and its story such a wonderful fit.” 

The first collection will be developed under the leadership of Swarovski creative director Giovanna Engelbert and will be available from September 2023.