Kids are wearing SFK 270, SFK 262 and SFK 269 (front)

With fun at its core, Superflex Kids’ new collection showcases bright and vibrant colour pops with a touch of ’90s aesthetic, all in an accessible preppy vibe, and are sure to appeal to kids of all ages. The new campaign was shot in real school settings, featuring frames designed for both fit and fun, constructed with spring hinges for extra durability and comfort.

The collection is made with stainless steel and handmade acetate, with sizes ranging from 43mm to 50mm for kids aged six to 12.