Michelle Sloan

The New Zealand Association of Optometrists (NZAO) has appointed Michelle Sloan as its new communications and marketing manager.

Sloan comes to the role after six years with ACE (Association for Consulting and Engineering) New Zealand, where she worked as membership and digital manager. Before that, she ran her own freelance web-design business.

Michelle said she is already enjoying learning about the eyecare profession and its impact. “Everyone is incredibly welcoming and supportive. It’s a small but mighty team with a lot of heart and passion for the industry.” She said she is excited by the opportunity to raise the profile of the association and its members, building brand recognition and elevating the exposure and professionalism of the organisation.

Her strong background in website design and branding, with a focus on user experience, is something she also hopes to bring to the role. “I’m particularly interested in strengthening member engagement and exploring new ways to connect. I’m looking forward to improving the member journey and their experience of our online resources and communications,” she said.

“Michelle’s member-first mindset has been clear from day one. She’s bringing fresh energy and smart strategy to our communications and her curiosity about the profession is helping highlight the value of NZAO. We’re already seeing exciting changes and are thrilled to have her as part of the team!” said Becs Coenen, NZAO executive assistant.