Bellinger back in New Zealand

New Zealand frame distributor Euro Optics has added Danish brand Bellinger to its portfolio. Carl Doherty, Euro Optics’ managing director, says Bellinger is already a familiar brand among high-end independent eyecare professionals and is well-established in Europe and North America.

Some New Zealand practices used to stock Bellinger in the past when a previous distributor was selling it, explains Doherty. “We liked the new Bellinger collections and saw an opportunity to re-launch this well-respected brand back into the New Zealand market.”

Feedback received from customers so far has been extremely positive, he says. “Bellinger is a top-quality product that prides itself on being different and special. The acetate mixes that Bellinger uses are unique. They add extra textures to the acetate.”

For example, some frames have a small amount of glitter mixed into the acetate, says Doherty, through a production technique not that dissimilar to making candy. “The acetate is made of cotton mixed with acetone and alcohol forming a homogeneous dough. It’s filtered, kneaded, heated and finally pushed into large blocks; only then, the creative work with Bellinger techniques begins.”

The most amazing effects are obtained by mixing, heating and twisting up to five different types of acetate together until the desired effect is achieved, he adds.

Bellinger’s latest range is now available from Euro Optics.