Etnia’s Punchina

Etnia Barcelona’s Alter Ego campaign provides an elegant backdrop to its new sun collection, where volume and sophistication go hand in hand. Inspired by classical art, the campaign encourages people to show the best version of themselves, said the company. The collection’s eight new acetate models are available in four to six colours each. Punchina, featured here, combines retro-looking white acetate with magnificent volume and Etnia’s high-definition mineral lenses, creating a unique piece.

New Zealand distributor CMI Optical’s Brad Boult said the collection has recorded strong sales in Europe, where it was launched in June.

CMI can now provide a complete sunglass and prescription lens package for Etnia in New Zealand, offering three sunglass options: Etnia mineral glass lens, demo lens and a prescription sun lens, said Boult. “We have also made things simple with one price for single vision lenses and one price for progressive lenses. The price includes fitting, lens and sun eyewear, with polarised lenses being an optional extra. Lens prescriptions can be sent directly to us and we handle everything from there.” Practices are also free to source lenses from their preferred supplier, in which case CMI will supply a demo lens option, he said.