Optique Line is celebrating 30 years in business, including 25 years supporting New Zealand’s independent optical industry. 

With 30 years’ experience in eyewear wholesaling and distribution, Optique Line’s main driver is the ongoing success of independent optometry by providing a product that’s functional, fashionable and different, whilst also representing great value for money. The company’s ethos is to continually advance the independent optical industry by always:

• Providing the best value eyewear;
• Supplying an entrepreneurial approach to business development;
• Delivering boutique customer service; and
• Generating consumer demand with bespoke marketing.

Optique Line understands the needs of practices surviving tough competition in tough times. With our various styling and pricing points, we have developed a frame management system that assists you with range planning and inventory stock solutions to support better cash flow control.

John Nicola, Optique Line’s founder and owner, trained as a sales agent with several eyewear distributors in Australia before venturing out on his own in 1990, developing and acquiring select eyewear collections, including:

Stepper Eyewear - Designed by optician Hans Stepper, who mastered three-dimensional facial fitting for superior comfort and fit more than 50 years ago. Using the lightest materials, Stepper has become a key brand for many eyewear retailers.

Convertibles - Convertibles leads the market in magnetic clip-on eyewear. With well over 20 years of growth and development, the brand has maintained its market presence through innovative fashionable and functional designs to suit those seeking everyday wear or something more stylish.

Auraflex - our memory flex range uses the latest materials in titanium memory alloys producing eyewear that is both strong and functional. 

Our in-house brands include Paparazzi, Gemini and Mersey Beat. Each reflecting the best value in the market for styling and retail price points.

Our customers play a vital role in the development of many of our styles. We take on board all feedback to ensure the success of future style developments. While our best value ethos is achieved through superior buying power, dealing directly with manufacturers, reducing the number of touchpoints before the product reaches the end-user.

We are proud to be celebrating this milestone in our history and we hope you will join us in this celebration to see how we can best serve you for the next 30 years!

For more visit, www.optiqueline.co.nz or contact sales@optiqueline.com.au