Radiant Health’s Bausch+Lomb (B+L) team has been reorganised and expanded to include two more people chosen for their skills to help practices.

Key account manager Yvette Beattie has been promoted to national sales representative and will be supported in her role across the country by Conor Fitzgerald and Leanne Fierro.

Fitzgerald has been with Radiant for nearly three years, having first been employed to sort out a new customer relationship management system. This included bringing the B+L customer service in-house, which has been good, he says, as it’s given Radiant more control, providing a far better service. With a background primarily in marketing, including some consumer healthcare, he admits, however, that the world of eye health is new to him. “There is a lot to learn, but I’m enjoying getting into it.”

Beattie says Fitzgerald will help provide support in the field and tailor campaigns and merchandising to what optometrists actually need. “It’s great to have him on board because he’s young and dynamic and he’s tapped into using social media and marketing.”

Fitzgerald will be helping B+L practices with their social media, specifically to target new and existing local customers, and is currently trialling the new initiative with one practice before rolling it out to others.

It’s also great to have Fierro join the sales team, says Beattie, as she has more than 25 years’ experience in sales and advertising. “She has a lot of merchandising experience with pharmacies so she will be able to help practices with in-store merchandising and window displays, while remaining part of the customer service team. So, we’ve got a really nice little team now.”