Mido has been postponed yet again due to the ongoing Covid-19 epidemic. The 50th edition of the popular Milan-based optical fair is now scheduled for 6-8 February 2021.  

“The ongoing Covid-19 pandemic in Italy and its swift spread to the rest of the world, along with doubts about when the crisis will normalise globally, have forced us to make the painful, but crucial decision to safeguard exhibitors and visitors, buyers and stakeholders, staff and everyone involved in the organisation, management and operation of the show,” said Mido president Giovanni Vitaloni. 

Mido 2021 will take place about three weeks earlier than usual. “By moving the date forward several weeks, we can give an additional boost to the eyewear business globally and in Italy,” he said. 

For those Mido fans wishing to interact before the 2021 fair, Mido has set up a new digital platform, Mido4u.  

For more, www.mido.com/en/