Myopia Profile, Australia’s clinical myopia-management information hub for eyecare professionals (ECPs), is aiming to transform myopia awareness into action by launching Myopia Action Month.  

September’s inaugural event will bring four weeks of education and industry collaboration to encourage ECPs to take effective action against the condition.  

“In the past few years, we have witnessed huge growth in myopia-management research awareness, innovations and education. Yet we continue to see reports of single-vision corrections being predominantly prescribed to children with myopia,” said Dr Paul Gifford, director at Myopia Profile. “Our mission is to accelerate the uptake of myopia management in clinical practice, having seen the need for something more – a new strategy.” 

An ambitious programme will offer educational materials and resources through Myopia Profile’s digital channels. “For each week of the event, in partnership with event sponsors, we will feature new video resources, themed action plans and specific educational and practical materials to support ECPs at any level to grow their myopia action plans and management strategies,” said Dr Kate Gifford, Myopia Profile director. “We are also launching challenges, online courses, downloads and more to make the month engaging, inspiring and most of all empowering for ECPs to take myopia action.” 

The global initiative is sponsored by Myopia Profile founding partners CooperVision, EssilorLuxottica, and Johnson & Johnson Vision. More information on Myopia Action Month, including how to register, will be published at www.myopiaprofile.com in the coming months.