Specsavers: New Zealand’s most trusted brand

Specsavers was named one of New Zealand's Most Trusted Brands for 2022 in the Reader's Digest ‘optometrists’ and ‘contact lens solutions’ categories, recognised for “consistently offering value for money”. 


Ben Ashby, Specsavers director of optometry, said it’s an honour to be acknowledged by the public as a trusted brand, especially during the last 12 months. “This is the third year we’ve been recognised, which is testament to all our partners and store teams working tirelessly in challenging conditions to ensure consistent eyecare for all New Zealanders.” 


Reader's Digest’s 23rd annual Most Trusted Brands results are based on an independent market research survey with a sample of more than 1,700 New Zealanders and 3,000 Australians across 72 categories of products and services. 


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