11 articles
As cold weather begins to blanket the Southern Hemisphere, your patients are likely to be thinking about their winter sports activities. While some might be well-versed in the eyewear niche required to enjoy these adventures, others will require assistance when it comes to purchasing the goggles, su
In today’s world there are so many things that 50 years ago would’ve seemed like something out of a sci-fi novel. Being able to ride in a self-driving vehicle or texting someone from a smartphone that’s small enough to fit in our pocket is now normal.
In most developed countries, the aging population is growing. In New Zealand, it’s expected that roughly one in 4.5 people will be over the age of 65 by 2036. Even older generations, those over 80 and over 95, are steadily increasing in number, indicating that many in the optometry profession may ne
Some dispensing opticians view their role as a simple job of selling glasses. However, it’s crucial to remember that this job entails so much more than just suggesting which frames look good.
Understanding patient motivations and how to win them over for life Although technology has helped make life easier in countless ways, there’s no denying that things were much simpler when the
Whether you’ve been in the optical world for years or you’ve simply been on the job a few months, there’s a good chance you’ve encountered a less than ideal customer.
It’s never been easier to take a trip to another part of the world to explore the region’s language, culture, food and fashion. Sometimes these vacations can be so life-changing that people decide to
Whether your patient is a top performing athlete that competes at the Olympics every four years or they simply enjoy cycling or playing in their local football league, the need for good vision and eye protection cannot be overlooked. But when preparing for sports, some patients simply reach for thei
For years it always felt like I had to choose one or the other: fun and funky eyewear that commanded enough attention to become their own focal point or bold jewelry to minimise my glasses. Not yet secure enough in my own style, I never wanted to push the envelope too far in any one direction. I su
It seems that most adolescents go through their own “ugly duckling” phase, and while it might be an awkward growth spurt, a difficult to deal with complexion, or something else altogether, it happens
Anyone who’s been in the eyewear industry, or any occupation related to fashion for that matter, for any length of time, know styles are cyclical. People who grew up in the 1950s and 1960s and needed vision correction more than likely wore cat-eye shapes or clubmaster styles, and they always tend to