7 articles
As we begin a new year, how do you define what an optometry practice does, in terms of products and services, both now and into the future? Optical expertise and personalised consultations form the co
As a practice owner or manager, you know the feeling of multitasking. Day-to-day, working on your business fundamentals generally takes a back seat to the primary goal of taking care of your patients. The good thing is it doesn't take as much time, effort or money to get your practice to-do lists do
What is it like to be an optometry professional in 2025? The good news is there is more consumer awareness than ever before about the mainstream nature of glasses, sunglasses for UV protection, polarised glasses for glare reduction and keeping an up-to-date prescription for the clearest vision possi
For the year 2020, the optometry profession is getting an organic boost of awareness with 20/20 vision campaigns underway, along with the many jokes and puns circulating on social media that you’ve likely seen and shared already. Today’s eyecare professionals are meeting this awareness head-on by pr
Optical practices operating in today’s dynamic business climate would likely have noticed an even greater shift in the media landscape and its impact on consumer behaviour during the past 12 months. We know most small business owners struggle to find enough time in the day to implement change to sti
Today’s practice owner has access to more information and insights into how the practice is performing than ever before. With a focused approach, you will be able to monitor key metrics delivering improved results.
Your practice is part of a dynamic community, so keeping your services top-of-mind can be a challenge. Mobile phones have overtaken desktop computers as the primary device for web search and people are spending increasingly more time online, especially connected to social media.