Advertisement
Everything you need to know about advertising with NZ Optics. Browse our available formats across digital, print, email and sponsorship channels. Each listing includes dimensions, file requirements and placement details.
Digital & Print
Website, magazine & email formats
40+ Advertisers
Trusted by the ophthalmic industry
11 Issues Per Year
Monthly print distribution
High-impact sticky banner above the page header. Used on every primary template (homepage, articles, categories, directory). Collapses to a slimmer leaderboard footprint as the user scrolls so it stays visible without dominating the screen.
970 × 250 pxSticky variant collapses on scroll
| Dimensions | 970 x 250 px |
| Alternative sizes | Sticky variant collapses on scroll |
| File formats | JPG, PNG, GIF, HTML5 |
| Max file size | 150KB (static), 300KB (HTML5) |
| Resolution | 72dpi |
| Colour space | RGB |
Placement Preview
Placement
Top of every primary page (homepage, articles, categories, dispensing, directory, calendar, classifieds, magazines)
Standard horizontal banner used for in-feed and in-article placements, plus footer slots. Multiple in-article positions on long-form articles.
728 × 90 px
| Dimensions | 728 x 90 px |
| File formats | JPG, PNG, GIF, HTML5 |
| Max file size | 150KB (static), 300KB (HTML5) |
| Resolution | 72dpi |
| Colour space | RGB |
Placement Preview
Placement
In-feed between content blocks, in-article (after paragraphs 3, 7, 12), and below the article footer
Versatile sidebar and in-content rectangle. Renders identically on desktop and mobile, making it the workhorse format across the site.
300 × 250 px
| Dimensions | 300 x 250 px |
| File formats | JPG, PNG, GIF, HTML5 |
| Max file size | 150KB (static), 300KB (HTML5) |
| Resolution | 72dpi |
| Colour space | RGB |
Placement Preview
Placement
Sidebar (top) on every template, plus in-feed positions on Dispensing & Style articles
Premium sticky sidebar unit with maximum dwell time. Available across Events, Classifieds, the OIG directory (category and supplier detail pages), Magazines, Search, Help, Static pages, Authors, and Tag pages, plus the lower sidebar slots on the homepage, category, and Dispensing & Style listings. Falls back to a 300x250 MPU if a half-page creative is not supplied.
300 × 600 pxFalls back to 300x250 MPU when no half-page creative is supplied
| Dimensions | 300 x 600 px |
| Alternative sizes | Falls back to 300x250 MPU when no half-page creative is supplied |
| File formats | JPG, PNG, GIF, HTML5 |
| Max file size | 150KB (static), 300KB (HTML5) |
| Resolution | 72dpi |
| Colour space | RGB |
Placement Preview
Placement
Sticky sidebar on Events, Classifieds, OIG directory, Magazines, Search, Help, Static pages, Authors, Tag, plus the lower sidebar position on homepage, category, and Dispensing & Style listings
Compact banner that pairs with the desktop Billboard slot. Served only to mobile devices in place of the 970x250 creative.
320 × 100 px
| Dimensions | 320 x 100 px |
| File formats | JPG, PNG, GIF, HTML5 |
| Max file size | 150KB (static), 300KB (HTML5) |
| Resolution | 72dpi |
| Colour space | RGB |
Placement Preview
Placement
Mobile companion to every Billboard slot site-wide
Mobile-only banner that pairs with the desktop Leaderboard slot. Used for in-feed and in-article placements on mobile.
320 × 50 px
| Dimensions | 320 x 50 px |
| File formats | JPG, PNG, GIF, HTML5 |
| Max file size | 150KB (static), 300KB (HTML5) |
| Resolution | 72dpi |
| Colour space | RGB |
Placement Preview
Placement
Mobile companion to every Leaderboard slot (in-feed, in-article, footer)
Get our complete media kit with rates, specifications and editorial calendar — sent to you directly by our team.
Reach New Zealand's ophthalmic professionals with targeted advertising across our digital and print channels.