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Everything you need to know to advertise with NZ Optics. From applying for access to tracking performance and renewing campaigns.
Self-service advertising is open to suppliers serving the New Zealand ophthalmic industry — eyewear brands, lens manufacturers, equipment suppliers, practices, recruitment agencies, and industry associations.
Once approved, head to My Listings → Submit new and follow the four-step wizard.
Display ads require one creative file per placement size. For example, a standard digital package usually includes a leaderboard (728×90), MPU (300×250), and a mobile banner (320×50).
Full file specs (dimensions, formats, max file size) are on the Ad Specifications page.
We can share impressions, clicks and CTR for your campaigns on request — just email [email protected] and we'll send you a report. NZ Optics' B2B audience tends to outperform industry-standard banner benchmarks — a CTR of 0.10–0.30% is healthy, 0.30%+ is excellent.
Need to take an ad offline temporarily (perhaps because a price changed, or stock is out)? Click Pause on the ad card in My Listings. The ad stops serving immediately. Click Resume to bring it back — provided the campaign hasn't passed its end date.
We'll email you 7 days and 1 day before a campaign ends. To renew, reply to that email or contact the NZ Optics advertising team — renewals are arranged directly with your sales contact.
Click Cancel to take a campaign offline permanently. The ad is unpublished from the site immediately. You can resubmit later if you change your mind — settings and creatives are retained.
The NZ Optics team is here to help with bookings, creative specifications, billing, or anything else.
Approved advertisers can submit a new campaign in under five minutes.