Frequently Asked Questions

NZ Optics is New Zealand's leading trade publication for the ophthalmic community. Published by Old Butcher Holdings Ltd, it serves optometrists, ophthalmologists, dispensing opticians, and practice managers with clinical updates, industry news, and business insights. The publication has been a trusted resource for eye care professionals across New Zealand for nearly 50 years.

NZ Optics publishes 11 print magazine issues per year (monthly, with a combined December/January issue) plus an annual wallplanner. We also distribute regular email newsletters: Clinical Desktop (clinical updates and research), Talking Shop (business news and product launches), and Newsflash (breaking industry news). All eNewsletters are sent via email to registered subscribers.

NZ Optics reaches the New Zealand ophthalmic community, including optometrists, dispensing opticians, ophthalmologists, orthoptists, optical technicians, practice managers, and optical industry suppliers. The magazine is sent to nearly every optical practice, hospital eye department, and optometry teaching institution in New Zealand.

You can contact us via the Contact Us page on our website, or email the relevant department directly: [email protected] for editorial enquiries, [email protected] for advertising bookings, [email protected] for subscription queries, [email protected] for classified listings and [email protected] for the Optical Information Guide.

Back issues of NZ Optics are available in our digital magazine archive at nzoptics.co.nz/magazines. You can browse issues by year and view them in our online magazine viewer. Registered users have access to the full archive. Select articles from each issue are also published individually on the website.

NZ Optics offers print advertising (double page spread, full page, half page, third page, quarter page, and classified sizes), digital display advertising on our website (billboard, leaderboard, MPU, half page, mobile banners), email newsletter sponsorship and banner placements, and special sponsorship packages including category sponsorships and event sponsorships. Visit our Ad Specs page at /help/ad-specs for full details on formats, dimensions, and file requirements.

Print advertising deadlines are the 1st of the month prior (i.e. June 1 for the July issue) with finished artwork required by the 8th. Digital advertising can be booked with shorter lead times and updated during a campaign. eNewsletter ad placements should be confirmed at least 5 working days before the newsletter send date. Contact our advertising team at [email protected] for specific deadline dates for upcoming editions.

To book advertising, visit our Advertise page and complete the enquiry form, or contact our advertising team directly at [email protected]. We will discuss your objectives, recommend suitable formats, and provide a quote. Once confirmed, we will send you the specifications for your chosen format and the artwork deadline.

For print advertising, we accept high-resolution PDF, TIFF, or EPS files at 300dpi in CMYK colour space. For digital display ads, we accept JPG, PNG, GIF (static or animated), and HTML5 files in RGB colour space at 72dpi. Maximum file sizes and exact dimensions for each ad format are listed on our Ad Specs page at /help/ad-specs.

Yes, category sponsorships are available. As a category sponsor, your brand is associated with a specific editorial section (such as Dispensing and Style, Focus on Research, or Eye on Ophthalmology). Sponsorship packages typically include exclusive ad placement within that section in print and online, plus branding in related newsletter content. Contact [email protected] for sponsorship opportunities.

Yes, we offer rate card discounts for multi-issue bookings. The more issues you commit to, the better the per-insertion rate. We also offer package deals that combine print, digital, and newsletter advertising for maximum reach. Contact [email protected] for a customised quote based on your campaign needs.

You can subscribe on our website at nzoptics.co.nz/subscriptions. We offer both digital-only and print-plus-digital subscription options. Digital subscribers get full access to all online content, the magazine archive, and email newsletters. Print-plus-digital subscribers also receive the physical magazine delivered to their door. Qualified eye care professionals in New Zealand may be eligible for a complimentary print subscription.

We publish three regular email newsletters: Clinical Desktop (clinical updates, research summaries, and CPD content), Talking Shop (business news, product launches, practice management, and industry trends), and Newsflash (breaking industry news and time-sensitive announcements). You can manage your newsletter preferences in your account settings after registering.

Some content on nzoptics.co.nz is free to access, while other articles are restricted to registered members or premium subscribers. Free articles are available to everyone. Members-only content requires a free registration. Premium content is available to paid subscribers. The access level is indicated on each article.

Visit nzoptics.co.nz/register to create a free account. You will need to provide your name, email address, and profession. Registration gives you access to members-only content, the magazine archive, email newsletters, and the ability to manage your preferences. Registration is free and takes less than a minute.

Log in to your account and visit your profile page to update your personal details, postal address, email preferences, and newsletter subscriptions. If you need to change your email address or have questions about your subscription, contact [email protected].

Every email we send includes an unsubscribe link at the bottom. You can also manage your email preferences by logging in to your account. If you want to unsubscribe from specific newsletters while keeping others, use the preference centre link in any email or update your settings in your account profile.

Susie Hill

To submit an article or clinical paper, email [email protected] with your manuscript as a Word document and any supporting images as separate high-resolution files (minimum 300dpi). We welcome clinical case studies, research summaries, opinion pieces, CPD articles, and industry commentary from eye care professionals. Please include a brief author biography and a headshot if available.

Submitted articles are reviewed by our editorial team for relevance, accuracy, and readability. Clinical papers may be reviewed by specialist advisors. We aim to provide feedback within two weeks of submission. Accepted articles are edited for style and clarity, then published in the next appropriate edition. We will share proofs with you before publication for final approval.

Yes, we welcome press releases and product announcements relevant to the New Zealand ophthalmic industry. Email [email protected] with your press release and any high-resolution product images. Our editorial team will review the submission and may publish it in the appropriate section of the magazine or website, or include it in our Talking Shop newsletter.

Letters to the editor can be sent to [email protected]. Please include your full name, professional title, and practice name. Letters may be edited for length and clarity. We welcome constructive feedback, professional discussion, and responses to articles published in NZ Optics.

Yes, we maintain an industry calendar of conferences, CPD events, trade shows, and professional development opportunities. To submit an event, email [email protected] with the event name, dates, location, a brief description, and a link to the event website or registration page. Events are listed on our Events page and may be promoted in our newsletters.

The Optical Information Guide (OIG) is NZ Optics' supplier directory, listing companies that provide products and services to the New Zealand ophthalmic industry. It covers categories including lenses, frames, contact lenses, instruments, diagnostic equipment, practice management software, and more. The OIG is published annually in print and maintained year-round online at nzoptics.co.nz/directory.

To list your business in the Optical Information Guide, contact our team at [email protected] with your company details, product categories, contact information, and website URL. Listings include your business name, description, contact details, website link, and the product categories you supply. We will set up your listing and confirm the details with you.

To update your existing OIG listing, email [email protected] with your company name and the specific details to be updated. This might include new contact information, updated product categories, a new website URL, or a revised company description. We aim to process updates within 5 working days.

Basic OIG listings are included for current NZ Optics advertisers. Standalone directory listings are available for a small annual fee. Enhanced listings with additional features such as a logo, extended description, or priority placement are also available. Contact [email protected] for current rates.

The NZ Optics website is optimised for the latest versions of Chrome, Firefox, Safari, and Edge. We recommend keeping your browser up to date for the best experience. The site is fully responsive and works on desktop, tablet, and mobile devices. Internet Explorer is not supported.

To reset your password, go to the login page and click "Forgot password". Enter your registered email address and we will send you a password reset link. The link expires after 24 hours. If you do not receive the email, check your spam folder or contact us at [email protected].

Digital magazines are available in our magazine archive at nzoptics.co.nz/magazines. Click on any issue to open it in our online magazine viewer, where you can flip through pages, zoom in, and navigate using the table of contents. You can also download issues as PDF files for offline reading. A registered account is required to access the archive.

If you are having trouble logging in, first try resetting your password using the "Forgot password" link on the login page. Make sure you are using the email address you registered with. If you continue to experience issues, clear your browser cache and cookies and try again, or try a different browser. If the problem persists, contact [email protected] and we will help resolve the issue.

To submit a classified listing (job vacancy, position wanted, or item for sale), email [email protected] with the listing details. Include the listing type, title, full description, contact information, and an expiry date. Classifieds are published on the website and may also appear in the print magazine depending on timing.