Maui Jim has unveiled its latest innovation in lens technology: the Maui Ultra lens. This new addition to the Maui Jim lineup is designed for those seeking sunglasses that don’t compromise on visual clarity. That’s because Maui Ultra lenses are specifically engineered to be both ultra-light and impact-resistant, making them ideal for dynamic outdoor activities, promising intense colour enhancement while elevating the visual experience. Incorporating Maui Jim’s signature PolarizedPlus2 technology, these lenses eliminate glare and provide 100% UV protection.

Initially available in the new Ho’okipa Ultra sunglasses, the lens will be incorporated gradually into the wider collection. With the release of Ultra lens, Maui Jim continues to blend cutting-edge technology with stylish design, catering to those who demand performance, quality and elegance in their sunglasses.

For more information, contact Maui Jim brand ambassador Mark Buist +64 2172 1722 or mark.buist@kering.com