We all tend to like things that appear shiny and new, but with the cost and upheaval that comes with a refurbishment, combined with forever-changing interior styles, it’s no surprise many practice owners find it difficult to plunge into a major renovation.
Numerous studies have shown that the vast majority of people are influenced by the appearance and perceived image of the establishments they frequent. If the environment appears run down or dated, this (even if subconsciously) suggests the business is going backwards not forwards and, perhaps more importantly, indicates that if no care is taken over presentation, then what else is being overlooked?
These visual cues can lead to the belief that clinical standards and diagnostic equipment are also dated and by the same token the frame selection on offer. Isn’t it logical to assume that if the interior is dated, then so is everything else?
Of course, often the reverse is true, and the practice may have invested significant dollars in diagnostic equipment or stock the very latest frames at the expense of their practice interior and frame displays. Unfortunately, this is not what the potential patient perceives as they walk on past to a more inviting practice.
Major retailers freshen up their stores every seven years or so, showing the public that they want them to shop in a fresh, clean, contemporary environment.
