Specsavers has been named the most trusted optometry brand in Australia and New Zealand for the fifth year running, in Reader’s Digest magazine’s 25^th annual Most Trusted Brands survey.

Specsavers is committed to providing its customers with a mix of greater choice, high quality, accessible and affordable eye and hearing care, said Dr Ben Ashby, Specsavers clinical services director ANZ. “We’re thrilled to have been recognised as the most trusted optometry brand in Australia and New Zealand. Receiving such great feedback in this prestigious consumer survey is a fantastic reminder that we’re on the right track and something we’re really proud of.”

The annual survey is based on independent market research which this year collated the opinions of 4,300 Australians and 1,800 New Zealanders on leading brands. Of New Zealand’s most trusted brands, Specsavers came 16^th overall, with Whittaker’s, Mitre 10 and Westpac Rescue Helicopter taking the top three spots.