Autonomous sensory meridian response (ASMR) is thought to be experienced by around 58% of the population. It’s a physical response to visual and auditory stimuli, often described by those who experience it as ‘tingles’, usually in the back of the scalp and spine. For those who are unfamiliar with the phenomenon, it has been likened to “low-grade euphoria”, “a pleasant form of parenthesia” and triggering a meditative, relaxed state. It is not, as some might believe, a sexual sensation.
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