NZ Optics’ first audience survey since 2023 highlights the enduring value of trusted industry media, the continued strength of print and a clear opportunity to evolve our digital communication alongside it.
As a priority, since coming under our ownership in October 2025, we have been gaining a clearer understanding of our audience’s perspectives. NZ Optics serves the entire eyecare sector, so we recognise the importance of reflecting the needs and expectations of all our readers – young and old, longstanding and new.
One of the clearest messages from this year’s survey is the continued value of trusted, professionally curated information. Respondents ranked printed industry magazines as the most trusted source, ahead of websites and e-newsletters, with social media scoring significantly lower. Despite the worldwide growth of digital channels, our print magazine remains highly valued. More than two-thirds of respondents said they would like to receive NZ Optics in printed format going forward, reinforcing the enduring relevance of the magazine within the profession.
More than nine out of 10 respondents said they use industry media to stay up-to-date with industry news and trends, underlining the importance of reliable, relevant content. And nearly nine in 10 respondents described NZ Optics as educational, alongside strong perceptions of quality and reliability.
Following the close of the survey, NZ Optics also made a $5 donation to The Fred Hollows Foundation NZ for every completed response. The $1,015 donated will help restore sight to more than 40 people in the Pacific – a meaningful outcome made possible by your participation.
