Since motherhood, I’ve been paying more and more attention to kids' glasses. Not that my children need them (yet), but some of their friends do and my eight-year-old niece started her glasses journey
The march of veganism continues to sweep more people into a cruelty-free lifestyle while shaking off the antiquated associations of dreadlocks and lentils to become the norm for the ‘urban woke’.
IOA Silmo International Optician of the Year winner 2022 Grant Hannaford took time out to explain to Jai Breitnauer why “Persistently getting things wrong is the key to doing things right”
Prevent Blindness, a US nonprofit, declared September 2022 ‘Sports Eye Safety Month’, having recorded 26,000 sports-related eye injuries in the US in 2021. In Australia, a recent Royal Victorian Eye and Ear Hospital study ranked soccer, Australian Football League (AFL) and basketball the most danger
For many independent optometrists, branding is the bane of their existence (perhaps one of many!). Defining who you are as a business, then successfully and cost-effectively translating that to your audience, can feel like an insurmountable task. But those in the know are full of tips and tricks to
After a tricky couple of years of pandemic-inspired downturn, the sun is shining on the world of sunglass sales. According to a recent report by Mordor Intelligence, the sunglasses market is predicted to achieve a compound annual growth rate of more than 5% between 2022 and 2027. As sporting events,
Is there ever such a thing as a genuinely new trend? Most of us have been around long enough to see fashions come around for a second, if not a third time. Take the current resurgence of ’90s wide-legged pants, halter-neck tops and John Lennon-esque glasses, which themselves took cues from their 197
Much like the rest of the world, the Mido Eyewear Show had to endure a two-year hiatus, eventually taking place on 30 April-2 May 2022, belatedly celebrating Mido’s 50th anniversary.
When you think of an optical store, what immediately springs to mind? Do you imagine mirrors and racks of glasses with a very serious, medical vibe? As a specs wearer from age 12, that’s definitely the vision I have become accustomed to.
Your high-prescription patients need a little extra TLC. After all, some may have had a long (and scarring!) history of choosing frames to hide those scarily thick lenses without much success. But
Social media has become a primary marketing tool for businesses of all sizes, across every industry and in every corner of the globe. While it would seem that the healthcare sector, particularly optometry, has been hesitant to get on board, the obvious benefits have begun to sway practice marketing
As dispensing opticians (DOs), not only are we the frame and lens experts, we are also the adjustment experts. The prescription, frame and lens recommendation may be excellent, but if the adjustment is poor, the glasses are being set up to fail. It’s a skill that takes practice to refine, but one of
