Early in my business career I learned to endure strategic planning sessions. These came complete with those dreaded modern-day instruments of torture, the white board, butchers paper and, wait for it …post it notes. We spent an eternity discussing, what seemed to me to be, ambiguous and ephemeral co
Most patients take a while to adjust to a new set of specs but if your patient is a child, it can take considerably longer, especially if it’s their first time wearing them. To help smooth the way, here’s a few handy tips I’ve picked up from people in the know, and from being a mum! Before you know
There are hundreds of companies that manufacture eco-friendly eyewear these days. The most popular sustainable material is bamboo as it’s self-regenerating and needs little to no water to survive. Bamboo also replenishes itself within just four years from harvest, which is a great deal faster than a
Whether you want to grow, to retain market share or even explore exit options, it's important that you have a good idea of what's going on in your business now. Sometimes this can be difficult when you have more than one stakeholder, as is the case with many small independent optometry enterprises
One of the typical challenges in the development of a retailer’s network is how you can bring to life your brand proposition in a consistent way that serves as a beacon to shoppers, that is not only effective and cost efficient, but engaging to the local catchment? In my time as a retailer, and esp
