Social media has become a primary marketing tool for businesses of all sizes, across every industry and in every corner of the globe. While it would seem that the healthcare sector, particularly optometry, has been hesitant to get on board, the obvious benefits have begun to sway practice marketing
In our village there has been a sign in the hair salon window for a long while now: ‘Senior stylist wanted’. The first one was printed off in the usual fashion on an A4 sheet of paper and taped up in
We all know that prioritising accessibility is crucial in enabling access to healthcare for all. It’s the right thing to do, but it’s also good for your business.
As dispensing opticians (DOs), not only are we the frame and lens experts, we are also the adjustment experts. The prescription, frame and lens recommendation may be excellent, but if the adjustment is poor, the glasses are being set up to fail. It’s a skill that takes practice to refine, but one of
Of all the things we’ve had enough of lately, screen time is surely one. We might be navigating endless spreadsheets, overlapping Zoom meetings, frustrating home schooling, or helplessly doom-scrolling at midnight, but we’re also extremely fortunate to be able to learn and connect online.
Outer space may be filled with wondrous mysteries and the promise of discovery, but a forgiving environment for the human eye it is not.
There is no doubt 2021 was an unusual year. We have come to realise that Covid-19 will be part of our landscape for the foreseeable future. While this hinders eyecare providers, for patients with glaucoma the challenges are threefold.
A 65-year-old European man was referred to the retinal clinic for ongoing age-related macular degeneration (AMD) management. On a routine examination by his optometrist, he was found to have bilateral subretinal fluid (SRF) and drusen. He was asymptomatic with visual acuity of 6/9 in both eyes. A si
Being geographically isolated, New Zealand’s Covid-19 elimination strategy was extremely effective during 2020 and most of 2021. In early December 2021, although there had been a total of 12,000 cases of Covid-19 in Aotearoa, the mortality rate was just 0.36% (44 deaths). In stark contrast, the UK,
Teprotumumab for TED: early response not required for benefit
Graduates from the School of Optometry and Vision Science at the University of Auckland ended 2021 on a high with an extravagant graduation dinner. Despite Covid restrictions forcing the cancellation of the annual Eyeball and the postponement of the graduation ceremony to May 2022, I’m happy to say
As well as benefitting vision, cataract surgery has tremendous implications for quality of life, avoiding falls and cognitive deterioration. It’s also a very efficient option for better care, lower costs and patients’ independence. Now a new study has shown cataract extraction is associated with a 3
