A new patient engagement app designed to guide cataract and refractive surgery patients through their treatment journey is being introduced to Australia and could eventually reach New Zealand.
Called ‘eyejourney’, the platform is a subsidiary product under the Rayner umbrella and remains in very early rollout, said Rayner marketing director – international, Dave Maritz.
The platform was created to help patients retain key information frequently lost in the stress of surgical consultations. “Often when a patient goes in for surgery, they get all that information and all that briefing. Then they leave and forget,” he said.
The app is customised for individual clinics, with branding, educational content and surgeon-specific materials, including videos explaining procedures, lens options and postoperative care. Features include medication and appointment reminders, drop-compliance tracking, educational materials, pre- and post-surgery checklists and informed consent documentation. Maritz said some clinics had taken the concept further, including use of AI-generated surgeon avatars delivering personalised preoperative information.
Eyejourney operates on a setup-fee model, with additional per-patient costs depending on clinic requirements. Patients access the app directly, while family members can also use it to support older patients, Maritz said. “If it’s someone who doesn’t use their phone much, they’ve got a family member that’s got everything on their phone and they know what’s happening.”
