Launching its new Total30 reusable contact lens (CL) at the Auckland event of its New Zealand and Australian roll-out, Alcon said this is the first and only monthly water-gradient CL that mimics the ocular surface structure and “feels like nothing, even after 30 days of wear”.
Reusable wearers make up 58% of CL wearers in New Zealand and Australia and 73% of them are quietly suffering from discomfort, said Megan Zabell, Alcon’s senior professional education and development manager. Due to a decade of limited innovation, this segment has experienced little value growth compared with dailies, resulting in a gap in the monthlies’ market for something new, she said. “Total30’s unique Celligent Technology mimics the brush-like corneal surface, attracting water molecules while being resistant to lipids and bacteria.”
An in vitro study comparing Total30 with other leading reusable CLs found Total30 to have 90% less bacterial adhesion, she said. It was also found to have superior lubricity (three times more slippery compared to competing brands) and provided longer-lasting surface moisture (five times softer).
