Blur Eyecare owner and optometrist Stuart Laing (pictured) has launched Good Gryf, a new eyewear brand.
Laing said he was struggling to find exclusive products of an interesting nature with a good quality build and at a particular price point, so he decided to have a go at making something himself. “We knew what we wanted but we just couldn't find it. So, we designed it and built it ourselves.”
Fitting frames every day for a living, Laing said he believes optometrists and dispensing opticians are best placed to understand the ergonomics required for a frame to fit most faces and perform well optically. When designing the new collection, he took particular care over the construction elements to enhance his frames’ strength and reduce the failure rate, he said.
The name Good Gryf was born from an artist friend’s doodle of a morepork's head on a cat's body. Hence the Gryf (Gryphon), he explained. “'Good' denotes his whimsical nature, he doesn't take himself too seriously.”
