MIDO 2019

Mido caters for the giants of the industry, such as Luxottica and Safilo, whose almost-bigger-than-Ben-Hur display areas host a cast of thousands, to small, boutique designers such as Falvin and Dokomotto each manned by one or two people in the trendy Design Lab area.

So what trends did we spot? 2019 is definitely seeing a continuation of the “aviator” style along with the classic “double bridge” crafted out of stainless steel. Blackfin, Tavat and Falvin, along with many other frame designers, have been looking at a more minimalistic style frame, with thinner styling and lots of colour, and even our long-term Feb31st wooden frame manufacturer has now introduced a titanium/wood-blended frame.

A number of niche manufactures are also blending materials such as kevlar and aluminium or various forms of plastic and metal. Sustainability is also a theme, with manufactures using recycled products such as wood, vinyl, plastic and even rubber.

As well as all the leading frame manufacturers, all the major lens companies, contact lens producers and equipment suppliers are well represented at Mido. The fair also hosts a range of education sessions on all manner of optical issues, from store management and marketing to shop layouts and fashion trends, making Mido a must-see for optometrists and dispensing optometrists.

Dennis van der Maas is co-owner of high-end European eyewear importer Beni Vision, which represents FEB31st from northern Italy, which specialises in handmade wooden frames; Blackfin from Agordo Italy, which focuses on superlight beta titanium; American-designed, but Italian-made Tavat; French handmade eyewear company Dokomotto; and jewellery designer Falvin from Denmark.