Beekeeper Jess Curtis

“Excellence-seeking” professionals from different sectors star in OPSM’s latest campaign, to be featured across all OPSM marketing channels, including TV spots.

The Everyday Excellence communications campaign highlights four people who bring ‘extraordinary’ to life by committing to excellence in what they do each and every day, said Kate Boulos, vice president marketing, EssilorLuxottica ANZ. “OPSM is dedicated to everyday excellence and is the trusted optical retailer for customers and patients who are committed to their passions and give their everything to anything they do. We are excited to communicate our efforts, together with others that stand for excellence as we do.”

Designer Chey Ataria 

Featured talents in the campaign include award-winning New Zealand beekeeper Jess Curtis, designer and founder of New Zealand-based skate and streetwear label Def, Chey Ataria, Australian winemaker Angus Vinden and chef Nornie Bero. The four are captured wearing a selection of styles from OPSM’s latest designer collections, including new optical releases from Oliver Peoples, Ray-Ban, Oakley and Vogue Eyewear.