The Contact Lens Institute’s (CLI) new report highlights steps the eyecare community can take to generate interest in contact lenses (CL) from potential and former wearers.
Based on a survey of vision-corrected adults segmented by glasses-only wearers, new CL wearers and CL dropouts, the Beyond Vision: Behaviours to Attract New & Returning Contact Lens Wearers report found almost 48% of glasses wearers have a high interest in trying CLs, while lapsed wearers indicated factors that would motivate them to resume use. These indicate a significant untapped potential in the market, said Stan Rogaski, CLI’s executive director. “Our research found specific areas of consumer excitement, concern and misperception eyecare practices can leverage to aid more efficient and effective contact lens conversations among likely candidates. Better yet, these aspects can be reinforced easily and quickly across the entire patient experience, from appointment scheduling to the exam to follow-up, by every member of the practice team.”
The report includes multiple infographics depicting high-value takeaways, quick-take columns and bulleted checklists offering practical tips for practices. These included:
