Window displays: capturing that first look
Often half the battle in securing sales in the optometry game comes down to capturing customer attention and physically getting them in the door, so the right window display is key.
6 min read
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24 articles
Often half the battle in securing sales in the optometry game comes down to capturing customer attention and physically getting them in the door, so the right window display is key.
I walked into my last optical appointment prepared to hear the same thing I’d heard the previous decade’s worth of visits, “Your vision is stable. Things look good”. But instead I was floored by the statement, “Oh, you need multifocals now. It’s just a small add, but I’ll put you in some progressive
There is no getting away from the fact that online shopping is here to stay, which has some repercussions for your bricks and mortar optical store. How you deal with the e-commerce challenge can be the thing that sets you apart from your competitors, ensuring you not only survive, but thrive in the
Men can be a challenging section of your client population. On one hand, you have your reluctant shoppers; those who find it difficult to merely step through your doors (or are dragged over by their significant other!).
Clip-ons, cords, chains, cleaning kits…the list of eyewear accessories goes on and on. As it can be difficult to keep on top of trends, we asked accessory aficionados Jacquie Ellis from McCann
For some optometrists and dispensing opticians, the idea of children in their practices sends shivers up their spines. All those little hands grasping at their beautiful frame displays or running amok amongst stock stands is the stuff of nightmares. But catering for kids could bring a whole new leas
Stock control: it’s an area many practice owners and managers struggle with. Too much, not enough, the wrong sort, the list goes on. So here are a few tips from those in the know: Peggy Savage, a highly experienced dispensing optician at Matthews Eyewear Eyecare in New Plymouth, New Zealand, and Aly
Ugly, red blotches; itchy, inflamed spots; oozing sores. No, this is not a description of a zombie from the latest horror flick, but a patient suffering from an allergy to their glasses.
There is no getting away from the fact that today many people prefer to shop online. It is also here, online, where many customers first learn about a company and build up a level of trust; enough to give them confidence to purchase.
Commerce has rapidly changed over the past decade and the optometry game is not immune. Today, many customers begin their eyewear search online rather than in traditional storefronts, especially when
Commerce has rapidly changed over the past decade and the optometry game is not immune. Today, many customers begin their eyewear search online rather than in traditional storefronts, especially when
Most patients take a while to adjust to a new set of specs but if your patient is a child, it can take considerably longer, especially if it’s their first time wearing them. To help smooth the way, here’s a few handy tips I’ve picked up from people in the know, and from being a mum! Before you know