24 articles
In eyecare, some of the most life-changing diagnoses are also the most common. For clinicians, they sit within well‑worn management pathways. For patients, they often mean uncertainty, a loss of independence and perhaps even a life‑changing fear of blindness.
https://nzoptics.co.nz/live-articles/ccls-2025-talking-collaboration/
Renee Lunders assesses the advent of teleoptometry and teleophthalmology and how they are serving the evolving needs of our optometry workforce
Embracing the communities we serve and live in is not only good business practise, it is also an important contribution towards making the world a better place.
Dipping my toes into The Optical Metaverse nudged my thoughts towards the potential for virtual reality and augmented reality to enhance everything in eyecare from education to marketing, writes Renee Lunder
OK, I’ll admit it: as a journalist and copywriter, I use the artificial intelligence (AI) language model ChatGPT. Before your opinion of me sours, let me try to redeem myself by explaining how and why I use it.
There’s no getting around how important a social media presence is today. While you might think it’s all about keeping up connections with friends and family, there are plenty of people also using it to research and buy products and services.
The metaverse has everyone buzzing, apparently changing life as we know it. But to anyone like me, it’s an esoteric concept – I have a hard enough time operating my multitude of TV remotes! But I
Technology infiltrates just about every part of our lives. While too much can have negative consequences, particularly on the eyes, tech also holds the power to transform how we work and play for the better. When it comes to your optometry business, the right technology can not only enhance your wor
For many independent optometrists, branding is the bane of their existence (perhaps one of many!). Defining who you are as a business, then successfully and cost-effectively translating that to your audience, can feel like an insurmountable task. But those in the know are full of tips and tricks to
Your high-prescription patients need a little extra TLC. After all, some may have had a long (and scarring!) history of choosing frames to hide those scarily thick lenses without much success. But
Across the board, those in the optical lens business agree one of the biggest summer sunglasses trends will be the retro look reflecting the ’70s, ’80s and ’90s. Adam McMahon, Transitions Optical key account manager, says, “bold geometric shapes – rectangle, round, triangle and square,” are definite