Driving home the need for tailored recommendations
There isn’t a magic pair of spectacles that can meet all requirements for a customer. Driving is a common requirement for customers and often requires special consideration.
9 min read
VR
Virgilia Readett
5 articles
The DO’s role in the remake puzzle
Time, money and reduced productivity – this is what a spectacle remake costs a store, optical laboratories and customer. With the precision required – and intricate balance of priorities needed for a pair of specs to perform to their full potential – it has long been accepted that remakes are unavoi
8 min read
Ethical dispensing considerations – Dos and Don’ts
How often do we stop to consider what can be dispensed vs what should be dispensed, asks Virgilia Readett.
10 min read
The power of a good adjustment
As dispensing opticians (DOs), not only are we the frame and lens experts, we are also the adjustment experts. The prescription, frame and lens recommendation may be excellent, but if the adjustment is poor, the glasses are being set up to fail. It’s a skill that takes practice to refine, but one of
8 min read
Birds of a feather dispensing better
Do you recall the best customer service you ever received? I’m sure it felt effortless, like their service and product was tailored just for you. That’s because it was.
7 min read