Do you recall the best customer service you ever received? I’m sure it felt effortless, like their service and product was tailored just for you. That’s because it was.
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This article explores 'phygital' technology, combining physical and digital elements, and its application in optometry, from virtual try-on eyewear to
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An Eye Institute seminar covered interpreting OCT for intraocular tumours and macular disease, photobiomodulation for dry AMD, pterygium management, retinal haemorrh
This article explains how buyers value an optometry practice for sale, focusing on adjusted EBITDA. It details key adjustments and levers like profitability and multiple that drive the
Professionalism for dispensing opticians encompasses clinical competence, interpersonal skills, and personal and practice presentation. Upholding these standards builds reputation, improves workplace relationships, and enhances business opportunities.
This article reviews advances in paediatric blepharokeratoconjunctivitis treatment, the cost-effectiveness of keratoconus screening and crosslinking
The growing prevalence of myopia1 – particularly among children and adolescents – continues to pose a significant public health concern globally. As eyecare professionals, we carry both a clinical and