How would you feel if people refused to acknowledge who you are and talked to you like your own identity didn’t matter? In the past few years, transgender, gender-non-conforming and non-binary people have had a lot more presence in the media and popular culture. While this exposure has sometimes le
For years it always felt like I had to choose one or the other: fun and funky eyewear that commanded enough attention to become their own focal point or bold jewelry to minimise my glasses. Not yet secure enough in my own style, I never wanted to push the envelope too far in any one direction. I su
The goal of most businesses is to grow. Growth is exciting. Growth implies success. More sales, more customers, more staff, more profit… But the reality can be very different.
We all tend to like things that appear shiny and new, but with the cost and upheaval that comes with a refurbishment, combined with forever-changing interior styles, it’s no surprise many practice owners find it difficult to plunge into a major renovation.
Changes of government often see significant shifts in the employment law landscape in New Zealand and the election of the Labour-led government in late 2017 was no exception.
Your customer database is a key asset of any business. Yet small business owners are often too busy to give much thought to how they collect, store and use this vital information. The recent international Facebook security breach, in which millions of users’ personal details were shared without the
Commerce has rapidly changed over the past decade and the optometry game is not immune. Today, many customers begin their eyewear search online rather than in traditional storefronts, especially when
Commerce has rapidly changed over the past decade and the optometry game is not immune. Today, many customers begin their eyewear search online rather than in traditional storefronts, especially when
Many small business owners in the optical sector assume that company boards are for the big boys, yet the benefits of independent directors or advisors apply to all businesses, irrespective of size or
An optometrist or ophthalmologist’s practice is a relatively low-risk business, however, you have a duty to ensure you can demonstrate that you have taken the necessary steps to understand what the risks to workers’ health and safety (H&S) are, and you have a plan in place to manage this.
Your practice is part of a dynamic community, so keeping your services top-of-mind can be a challenge. Mobile phones have overtaken desktop computers as the primary device for web search and people are spending increasingly more time online, especially connected to social media.
As we head into the busy summer months, using your time and resources efficiently is a must to ensure your business is running smoothly and your patients are feeling valued and coming back for more.
