The gig economy has seen the introduction of a widescale labour market characterised by short-term contracts or freelance work (as opposed to permanent jobs). Instead of a regular wage, workers in the gig economy get paid for the ‘gigs’ they do, such as food delivery or transportation (eg. Uber and
In my first article in this series, we looked at the difference of being an SME versus a family business. If we think about ourselves as a family business, we need to think about exactly what this means for us, how we grab the advantages and how we manage the tricky areas.
Selling sunglasses has become a much more difficult task than it used to be. You get found out very quickly if you don’t have a decently understanding of the sunglass category in general as an optical dispenser. With all the options available and the exposure to products that our customers have, we
Understanding patient motivations and how to win them over for life Although technology has helped make life easier in countless ways, there’s no denying that things were much simpler when the
I love what I do, always have, so I am biased when it comes to dispensing opticians. In my view, a good dispensing optician is one of the best investments a practice can make.A good dispensing
Clip-ons, cords, chains, cleaning kits…the list of eyewear accessories goes on and on. As it can be difficult to keep on top of trends, we asked accessory aficionados Jacquie Ellis from McCann
"Remember always that the recollection of quality remains long after the price is forgotten." Harry Gordon Selfridge One near-universal law of psychology is habituation; we stop noticing objects we
There is often some confusion around the concept of family business. A lot of people think they have a private business and don’t consider themselves to have a ‘family business’, but there is a big difference between the two.
Optical retailers spend an enormous amount of time selecting inventory for their locations, not to mention the monetary investment that is involved. Isn’t it only fitting that the same amount of care is taken in protecting your investment?
Whether you’ve been in the optical world for years or you’ve simply been on the job a few months, there’s a good chance you’ve encountered a less than ideal customer.
All too often, we are driven to believe a chart that does not have a positive slope upward is to be viewed negatively. Growth is generally regarded as imperative to longer term success. But understanding what you measure, when you measure and how you measure it, is of far greater importance.
For some optometrists and dispensing opticians, the idea of children in their practices sends shivers up their spines. All those little hands grasping at their beautiful frame displays or running amok amongst stock stands is the stuff of nightmares. But catering for kids could bring a whole new leas
