The benefits of using a materiality assessment to identify your biggest sustainability risks and opportunities, and how to bring your employees and customers on the sustainability journey with you.
Recently MyHealth1st ran the first of its free masterclass webinars, designed to help healthcare practitioners grow and thrive in the post-Covid world. Hosted by Jodie Green, head of customer success at MyHealth1st, this inaugural webinar featured talks by MyHealth1st’s marketing manager Will Willia
Our transition to life online has been steadily growing for more than a quarter of a century. The trend began with news media and information, followed by social media and entertainment and more recently we are seeing private businesses increasing their online presence.
Privacy is difficult to define, it can mean different things to different people – a right to control information about yourself, a right to make decisions without intervention, or perhaps a right to not be observed or disturbed by others.
As we start to better understand the new ‘business as usual’ operating landscape and the initial urgency around business disruption dissipates, practice owners should shift focus to ensure they have the right strategies in place for the medium to longer term. By taking full advantage of the options
In my first article*, I discussed why and how you can use video to promote your practice. But how do you actually go about making your first video? Well, it’s not about the gear you have. A well-planned video and good content are far more important for success than which smartphone or camera you use
I am asked 'how do I create results with LinkedIn' so often that I have developed a list of key steps to introduce this powerful business development method.
Ever heard your patients say they use Dr Google? Or that they looked something up online? YouTube is the worldwide number two search engine. Every day, more than 100 million people watch online videos. Isn’t YouTube just for kids, teenagers and video games, I hear you ask? No. Over 66% of US interne
Aside from the proverbial death and taxes, most of life is uncertain. With uncertainty as a given, the question is then, how you prepare and lead your businesses through the challenges that will inevitably arrive tomorrow or the day thereafter.
Before eyewear, I worked in PR and marketing for the fashion sector, so I understand how essential it is for businesses to broadcast the right messages in today’s social media world because, if you get it wrong, people are quick to voice their opinion. So, I was curious, when I saw how many people w
The Covid-19 pandemic will likely change the way we do business for a long time to come. For most businesses’ turnover is down and owners are having to deal with an environment that is constantly changing, affecting inventory requirements (especially those reliant on imports) and staffing capacity.
Over the past month and a half, the unfolding pandemic has presented optometry with many new challenges which may alter the way we interact with patients forever.
