
12 easy marketing ideas for practices
Your website is your 24-hour concierge to the rest of the world. Nothing says we don’t care more than a website that is long out of date. Is your copyright (if you even have one) in

Your website is your 24-hour concierge to the rest of the world. Nothing says we don’t care more than a website that is long out of date. Is your copyright (if you even have one) in

Privacy is difficult to define, it can mean different things to different people – a right to control information about yourself, a right to make decisions without intervention, or perhaps a right to not be observed or disturbed by others.

Ken Brandt has had poor vision since being born prematurely, with subsequent progressive myopia resulting in a detached retina and eventually also cataracts. With six eye operations to his name, his acuity has bounced around between about 6/15 and less than 6/123, so legally blind, over 40 years.

The 2020 annual Save Sight Society Symposium was held on 20 November 2020 on a gorgeous day in the City of Sails at the Fisher & Paykel Clinical Educational Centre at Auckland Hospital.

The post-lockdown novelty of rubbing shoulders with colleagues showed no signs of abating at Eye Surgery Associates’ postponed seminar and dinner evening at the end of last year. A celebratory air infused the private dining room at Auckland’s Tamaki Yacht Club, boosted by a glorious summer evening v

In the human eye, the iris forms a diaphragm controlling the diameter of the pupil and therefore the amount of light reaching the retina. The eye is diffraction-limited, thus by varying the pupil

High prevalence of abnormal ocular surface tests in a healthy paediatric population

The Orthoptics Australia online weekend conference in mid-November was the second virtual conference I attended in 2020. Not having to fund transport and accommodation makes these international meetings and speakers much more accessible to those of us in far-flung parts of the country. An added bonu

A patient with a history of refractive surgery may create a wave of anxiety in the minds of most ophthalmologists but it is the history of refractive surgery itself that has, until recently, been keeping refractive surgeons awake at night.

As we start to better understand the new ‘business as usual’ operating landscape and the initial urgency around business disruption dissipates, practice owners should shift focus to ensure they have the right strategies in place for the medium to longer term. By taking full advantage of the options

Oh, I do remember all those years ago the fundamentals of function, fit, and fashion – Optical Dispensing 101. My oh my how times have changed. From the era when mum was in charge of what was purchased and the child told, ‘Yes, you will wear this one’, to now, when the carer/mum asks the child, ‘You

Keratoconus is a non-inflammatory corneal degeneration that leads to progressive corneal thinning, myopia, irregular astigmatism and scarring, resulting in debilitating vision loss which affects patients' quality of life1,2. Data from the New Zealand National Eye Bank over the past two decades have