As always, this year’s Association of Dispensing Opticians New Zealand (ADONZ) was a warm and enjoyable affair with the exhibitors’ room, especially, humming with activity and happy chatter.
Hosted at the Waipuna Lodge in Auckland at the end of October, 137 delegates were treated to yet another varied and educational programme. Special guest Fiona Anderson, president of the International Opticians Association (IOA), made a return visit, running a series of well-attended workshops on frame making and fitting and opening the closing the main educational part of the conference.
Her opening lecture on the Friday morning, Going for gold, highlighted the growing need for sports specific eyewear to correct ametropia and for protection. She discussed a series of case studies designed to help dispensing opticians (DOs) gain the correct information to enable them to provide the best advice and fitting. While her closing session, UV or not UV, looked at traditional and new innovations in lens tints, treatments and coatings, and covered different scenarios and appropriate solutions.
Stephen Caunter, ANZ’s business training manager and public speaker, once again oversaw the education programme, ensuring it was a smooth and entertaining journey, as well as presenting his own amusing take on Getting customers to come back. The key to this is offering patients a compelling reason to stay. Put simply, give people a great experience, he said.
Following ADONZ’s AGM, familiar faces James Gibbins and Chedy Kalach from the Australasian College of Optical Dispensing (ACOD) provided a number of top tips for DOs and practice managers. Gibbins had the audience roaring with laughter demonstrating good and bad frame fitting practices on his business partner. He also discussed the three pillars of successful dispensing: head (theory and science); hands (practical skills); and heart (interpersonal skills). The latter is very hard to teach with no straightforward road to success, he said advising the audience to simply “fake it ‘till you make it”.








